Loong.

Hello, I am Loong. An independent music producer from Vietnam. My music is a blend of relaxing, laid-back melodies, warm analog sounds, and the rustic tones of acoustic instruments.

My roots in music production actually trace back to around 2015 when I first started learning FL Studio. In those early days, my focus was mainly on producing energetic genres like hip-hop, trap, and EDM.

Fast forward to 2023, my style took a more emotional turn under the moniker Jay HQ. During that time, I poured my emotions into deep, melancholic "sad lofi" tracks. If you ever want to take a trip down memory lane and vibe with those nostalgic early releases, you can still find the complete archive over on my SoundCloud.

However, as early 2026 rolled around, I felt a strong creative calling to evolve. I embraced the new name Loong to shape a completely new musical vibe and aesthetic. This transformation marks a shift in my style—venturing into brighter, more atmospheric soundscapes while still keeping that signature cozy, analog warmth. It's a new chapter, a fresh perspective, and a deeper exploration of my musical identity.

The Vibe

Currently, I am exploring new sounds integrating vintage cassette tape textures with modern ambient synthesis. Every track is treated like a diary entry, capturing a specific mood, weather, or memory.

Find me elsewhere